My dream in creating True Equity Realtor came from thinking about all the people who want to sell their homes but are overwhelmed by high commissions. I knew there had to be a better way to help homeowners keep more of their hard-earned equity while still getting the exposure they need.

I wanted to offer a service where homeowners could sell their homes on their own, with the same visibility on Florida’s most popular real estate websites, and save up to 90% in commissions. But I didn’t stop there—if they didn’t want to go it alone, I also wanted to give them the option to hire me as a VIP Real Estate Agent, where I would provide full concierge service, taking care of everything from start to finish.

What sets us apart is the flexibility I offer. Unlike traditional real estate agencies, homeowners can choose the services they need and skip the ones they don’t, making the selling process much more cost-effective. This way, they’re only paying for what they truly need, whether that’s listing their property, getting professional photos, or having full representation. It’s all about giving people more control over how they sell their homes.

What I’m most proud of is the opportunity to help people keep more of their equity. I’ve been in real estate for over a decade, and I’ve seen so many homeowners lose a significant chunk of their selling price to high commission fees. That’s why I created True Equity Realtor—to empower sellers by giving them a solution that puts more money in their pockets.

I want my clients to know that no matter how they choose to sell, they’ll have the support they need to make the right decisions for themselves. Whether they decide to sell on their own or have me handle everything, I’m here to make the process as smooth and cost-effective as possible.

My goal is to help them save money, maximize their equity, and feel confident

throughout the entire transaction.

Check our listings

VIP. BECAUSE YOU CAN.

Why Hiring a VIP Realtor® is the Smartest Decision When Selling Your Home

"Selling a home is a strategic, multi-step process that requires expertise in marketing, negotiation, legal compliance, and transaction management. A professional Realtor® ensures every detail is handled from start to finish. Below is an exhaustive breakdown of everything a Realtor does to sell a property successfully."

No Upfront Costs!

🔹 1. Pre-Listing Preparation

Property Evaluation & Pricing Strategy

Conduct a Comparative Market Analysis (CMA) to determine the best listing price.
Analyze market trends, demand, and comparable property sales.
Recommend pricing strategies based on property condition, location, and market conditions.

Property Preparation & Improvements

Provide guidance on staging, decluttering, and enhancing curb appeal.
Recommend cleaning, painting, repairs, or minor renovations to maximize value.
Suggest professional staging services (if needed) to improve visual appeal.
Advise on landscaping improvements to enhance curb appeal.

Legal & Documentation Preparation

Gather essential property documents (title deed, surveys, HOA rules, tax records, etc.).
Verify ownership details and check for liens or legal issues.
Assist the seller in completing Seller’s Disclosure Statements.
Explain and execute the Exclusive Listing Agreement.

Photography & Videography Coordination

Hire a professional real estate photographer for high-quality images.
Arrange for drone photography and videography (if applicable).
Create 3D virtual tours or Matterport walkthroughs for online buyers.

🔹 2. Marketing & Promotion

MLS (Multiple Listing Service) Entry & Online Presence

List the property on MLS with a compelling and detailed description.
Ensure accurate property details, including size, features, and amenities.
Upload high-quality photos, virtual tours, and video content.

Website & Social Media Marketing

Create a dedicated landing page or listing website for the property.
Promote the listing on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Run targeted social media ad campaigns to attract buyers.
Utilize Google Ads and SEO strategies to improve visibility.

Traditional & Digital Advertising

Print and distribute flyers, brochures, and postcards in targeted neighborhoods.
Advertise in local newspapers, magazines, and luxury home publications.
Send email marketing campaigns to potential buyers and investors.
Utilize paid real estate platforms such as Zillow, Realtor.com, Redfin, and Trulia.

Networking & Outreach

Promote the property through Realtor networking events and broker open houses.
Share the listing with top local agents who may have interested buyers.
Reach out to past clients and referrals who might know potential buyers.
Work with relocation companies and corporate housing networks.

🔹 3. Buyer Engagement & Showings

Open Houses & Private Showings

Organize broker open houses to showcase the home to other agents.
Host public open houses with refreshments and marketing materials.
Schedule and conduct private tours for serious buyers.
Provide buyers with neighborhood insights, school district information, and comparable home sales.

Handling Buyer Inquiries & Leads

Respond promptly to calls, emails, and online inquiries.
Pre-screen potential buyers to ensure they are financially qualified.
Provide buyers with necessary disclosures and property details.
Schedule and coordinate showings with sellers and buyers.

🔹 4. Negotiation & Contract Management

Receiving & Evaluating Offers

Present all offers to the seller and explain the terms and contingencies.
Verify buyer pre-approval or proof of funds for cash buyers.
Analyze contingencies and advise on potential risks.

Negotiating the Best Deal for the Seller

Negotiate price, closing costs, and contingencies to maximize seller’s profit.
Submit counteroffers that protect the seller’s interests.
Ensure the buyer’s financing and appraisal process stay on track.

Contract & Paperwork Management

Draft and review the Purchase and Sale Agreement.
Ensure compliance with all legal requirements and deadlines.
Work with the title company and attorneys to ensure a smooth closing.

🔹 5. Title Company Responsibilities & Realtor Follow-Ups

Opening Escrow & Title Search

Ensure the title company receives the executed contract and opens escrow.
Confirm that the earnest money deposit (EMD) is received on time.
Follow up on the title search process to identify any liens or title defects.
Ensure the title company orders a Municipal Lien & HOA Estoppel Letter (if applicable).

Title Commitment & Clearing Issues

Review the title commitment for any potential red flags.
Work with the seller to clear title defects, unpaid liens, or code violations.
Ensure necessary payoff statements are obtained for mortgages or liens.

Survey & Title Insurance

Ensure the title company orders a survey (if required).
Review the survey for boundary issues, encroachments, or easements.
Confirm that the title insurance policy is issued to protect the buyer and lender.

Closing Coordination & Document Preparation

Ensure the title company prepares the Closing Disclosure (CD) for review.
Verify prorated taxes, HOA fees, and seller credits are calculated correctly.
Ensure the seller signs the required deed, affidavit of title, and closing documents.

Final Closing & Disbursement of Funds

Confirm the buyer’s lender wires the final loan funds to the title company.
Ensure the title company disburses funds to the seller, Realtor, and other parties.
Verify that the deed is recorded with the county.
Provide the seller with a final settlement statement and closing documents.

🔹 6. Final Steps & Post-Sale Responsibilities

Final Walkthrough & Closing Day

Conduct a final walkthrough with the buyer.
Ensure the home is in the agreed-upon condition.
Confirm all negotiated repairs have been completed.
Assist the seller with final moving arrangements.

Post-Sale Follow-Up

Ensure the seller receives their proceeds on time.
Assist with utility transfers and service providers.
Stay in touch for future real estate needs and referrals.

🔹 Final Thoughts

Selling a home is far more than just listing it online—it requires expert marketing, negotiation skills, legal compliance, and transaction coordination. As a top-producing Realtor®, I go above and beyond to ensure my clients get top dollar for their homes while making the process smooth and stress-free.

VIP. BECAUSE YOU CAN.