WHAT IS THE NEWEST WAY OF SELLING  "TRUE EQUITY REALTOR" ?

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True Equity Realtor is a South Florida real estate service that helps homeowners sell their homes while saving up to 90% in real estate commissions. Led by seasoned expert Thuany Lauria, the business offers flat-fee MLS listing packages and VIP full-service concierge options.

 

 

What exactly does my business offer?

 

True Equity Realtor provides homeowners with affordable, flat-fee listing packages that give their properties maximum exposure on top real estate platforms. Additional services such as professional photography, video, staging, and transaction coordination are available to enhance the selling process.

 

 

How it works?

 

Homeowners select a package that fits their needs, gaining access to listing their property on platforms like MLS, Zillow, and Realtor.com for a low flat fee. They maintain full control over their listing, with no hidden fees or commissions. Optional add-on services allow for a customizable selling experience. For those seeking a comprehensive approach, the VIP service handles every aspect of the home-selling journey.

 

 

What are the key functionality/capabilities of my business (product or service)?

 

• Flat-fee MLS listing packages

• Maximum exposure on major real estate platforms

• A la carte services including:

• Professional photography

• Professional video and drone footage

• Personal transaction coordinator

• Professional yard signs

• Open house hosting

• Private showings with an agent

• Virtual staging

• VIP full-service concierge real estate service

• Tailored marketing strategies

• Access to an elite network of buyers

 

 

 

What are the key benefits of my product/service?

 

• Save up to 90% in real estate commissions

• No hidden fees or surprise costs

• Increased exposure to thousands of local prospects

• Full control over your property listing

• No change fees or cancellation fees

• Sell your home faster while keeping more equity

• Flexible packages to fit different needs and budgets

• Stress-free and seamless selling process with VIP service

 

 

 

How does my business stand out from the competition?

 

• Offers significant cost savings with flat-fee listing options

• Combines self-managed listing control with professional support

• Led by a real estate expert with over $100 million in transactions

• Provides customizable services to enhance property appeal

• Emphasizes transparency with no hidden fees or commissions

• Delivers meticulous attention to detail and exceptional results

• Offers a luxury, concierge-level experience at unbeatable value with the VIP service

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 The need!

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• Saving Money on Real Estate Commissions

• How my company fulfils this need: True Equity Realtor offers flat-fee MLS listing packages that allow homeowners to save up to 90% in real estate commissions, keeping more equity from the sale of their homes.

• Maximum Exposure to Potential Buyers

• How my company fulfils this need: By listing properties on top real estate platforms like MLS, Zillow, and Realtor.com, True Equity Realtor ensures homeowners' properties gain increased exposure to thousands of local prospects.

• Control and Flexibility in the Selling Process

• How my company fulfils this need: Homeowners maintain full control over their property listings with flexible packages and customizable add-on services, allowing them to tailor the selling experience to their specific needs and budgets.

• Customized Marketing Strategies to Stand Out in a Competitive Market

• How my company fulfils this need: True Equity Realtor provides tailored marketing strategies and professional services like photography, video, and staging to enhance property appeal and differentiate listings in a crowded market.

• Access to Professional Expertise Without High Costs

• How my company fulfils this need: Led by a seasoned expert with over $100 million in transactions, True Equity Realtor offers professional guidance and an elite network of buyers, delivering exceptional results without the high costs of traditional commissions.

 

 

 

 Problems? 

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• High Real Estate Commissions Eroding Home Equity

• Context: Homeowners in South Florida are losing significant portions of their equity due to traditional real estate commissions of up to 6%. This financial loss occurs frequently during property sales, causing frustration and anger as sellers watch their hard-earned investment diminish.

• Limited Exposure Delaying Property Sale

• Context: Without maximum exposure on major real estate platforms like MLS, Zillow, and Realtor.com, properties receive fewer views and attract fewer potential buyers. This lack of visibility leads to prolonged time on the market, causing anxiety and helplessness for homeowners eager to sell.

• Lack of Control Over Property Listing

• Context: Traditional real estate services often take complete control of the listing process, leaving homeowners feeling powerless. The inability to make timely updates or decisions about their property listing leads to frustration and dissatisfaction with the selling experience.

• Hidden Fees and Unexpected Costs

• Context: Sellers frequently encounter surprise fees and commissions that inflate the cost of selling their home. These unexpected expenses create anger and financial stress, as they disrupt budgeting and reduce the net proceeds from the sale.

• Inaccessibility to Premium Selling Tools and Networks

• Context: Many homeowners lack access to professional-grade marketing tools, such as high-quality photography, staging, or elite buyer networks. This limitation hinders their ability to present their property optimally and reach qualified buyers, leading to feelings of inadequacy and concern over losing potential value in the sale.

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What Does It Mean to Sell with True Equity Realtor?

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When you list your home with True Equity Realtor, you’re choosing a more affordable, flexible way to sell your property while still receiving professional marketing, MLS exposure, and essential real estate services. You stay in control of most aspects of the selling process, but we offer a variety of optional add-ons to help you enhance your listing and simplify the process if you choose.

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What Are You Responsible for as a Seller?

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As a seller with True Equity Realtor, here's what you'll need to manage:

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1️⃣ Showings – You will coordinate and conduct showings with potential buyers. This includes scheduling appointments, preparing the home, and responding to inquiries.

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2️⃣ Contract Preparation – Once you receive offers, you will be responsible for reviewing and preparing the contract documents. If you prefer assistance, you can hire me as your Transaction Coordinator for $495 to ensure all paperwork is handled correctly and professionally.

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3️⃣ Negotiations – You will negotiate directly with the buyer and their agent regarding price, terms, and contingencies. You'll also handle negotiations with the title company and any inspection results where the buyer may request repairs or credits.

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4️⃣ Open Houses & Buyer Communication – If you want to host open houses to attract potential buyers, you'll be responsible for organizing these events. You will also need to handle buyer inquiries, schedule follow-up visits, and discuss offers.

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5️⃣ Final Closing Process – You will coordinate with the title company to ensure all required paperwork is completed, and you'll finalize all details leading up to closing day.

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Optional Add-Ons to Simplify the Process:

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Along with our base services, we offer customizable add-ons that you can choose to enhance your listing and make the selling process even easier:

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🔹 Virtual Staging per Room
Sale Price: $39.00
Perfect for vacant homes or properties needing extra appeal. We’ll virtually stage each room to help buyers visualize the space.

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🔹 Private Showings with an Agent
 Sale Price: $99.00
Let us handle private showings with serious buyers. A dedicated agent will show your home and answer all their questions.

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🔹 Open House (3 Hours)
Sale Price: $250.00
We’ll organize a professional open house to bring in potential buyers and generate interest in your property.

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🔹 Professional Yard Sign
 Sale Price: $69.00
Maximize visibility with a professional yard sign that attracts attention and helps market your listing.

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🔹 Personal Transaction Coordinator
Sale Price: $495.00
A dedicated transaction coordinator will manage all the paperwork, deadlines, contracts and details of the sale for you.

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🔹 Professional Video + Drone
 Sale Price: $350.00
Showcase your home with stunning drone footage and a professionally produced video tour to capture every angle.

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🔹 Professional Photography
 Sale Price: $250.00
High-quality photos are essential for attracting the right buyers. Let us capture your home in the best light with professional photography.

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These add-ons allow you to tailor the selling process to meet your needs, ensuring a smoother and more effective sale of your property.

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​What is an MLS?

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MLS, Multiple Listing Service, is an independent service to find real estate MLS listings for sale by Realtors® and other realty professionals that are members of the local Board of Realtors. This includes homes for sale - new homes and resale homes, new construction; rental and lease properties; acreage, lots, and land; commercial properties and investment properties. MLS does not work directly with any real estate buyers or sellers, and does not receive any commissions or referral fees from any resulting transactions.

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Why list on MLS?

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The MLS database holds one of the largest inventories of homes that are ready for sale or rent. That is why it is a vital tool to increase exposure for your property. MLS listings have all the specifics a buyer is looking for in their new home such as square footage, number of bedrooms and baths, age of the property, etc. Buyers will also find photos of the home. In addition, through MLS the home can be listed on every major real estate buying and selling Internet platform; thus, decreasing transaction time by increasing visibility.

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What are the details of the expedited listing policy?

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True Equity Realtor will return the listing to you for review within 1 Business Day of receiving the completed listing forms. This time does not include holidays. If there is any additional information needed to verify property ownership or complete missing required fields of the MLS, the expedited listing time will start from the time the missing information is provided to our company. Listing synopsis will be returned to the customer for review and approval prior to the listing being made active on MLS sites.

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Will my listing appear anywhere other than MLS?

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Yes! Besides the MLS, your home will appear on REALTOR.com, Zillow, Trulia, Homes.com, RealEstate.com, Aol Real Estate, local real estate brokerage websites that display MLS listings, and all of the major brokerages that feed directly from MLS. Please Note: We cannot guarantee that your listing will show up on each and every site as the Internet is constantly changing and some websites will be slow, stop syndicating, or have occasional technical issues.

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Is True Equity Realtor under a licensed Florida real estate brokerage?

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Yes! True Equity Realtor is proud to be Florida owned and operated. License #3421424. We are not an unlicensed, out-of-state, third party corporation, and we don’t sell your information to anyone. All of our MLS listings will be posted under our agent Thuany Lauria License #3421424 and Broker's name Adam Nisall License #BK3504216.

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Do I have to pay a commission to an agent that brings a buyer?

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You are not required to offer a commission, but we highly recommend it. A buyer’s agent commission is an amount you are willing to pay a real estate agent that brings you a willing and able buyer. On MLS, a buyer’s agent is made aware of what a seller is willing to pay. In our opinion, the amount should be competitive, typically between 2% and 3% of the selling price. The more you offer, the more enticed a buyer's agent would be to bring a buyer to your home.

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What if I find my own buyer without an agent? Would I still pay a commission?

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No. Our service is strictly a flat fee service. If you find the buyer, you pocket that commission as well.

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Can I cancel my listing at any time?

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Yes. If you change your mind before your property is ready to be listed on MLS (usually within 24-72 hours from the date our office has all of the necessary information), then you will receive a full refund. Once the property listing has gone “Active” on MLS and a property number has been issued, you can cancel, however we will not be able to provide you a refund because the services were provided.

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Can I still sell my home “By Owner” while it is listed on the MLS?

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Yes! If you find a buyer on your own, you pay absolutely no buyer’s agent commission.

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Is this the same MLS other agents use?

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Yes! Your listing will be added to the local MLS and look the same as all the other listings. The format is standard for all listings within MLS.

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Will my home really get exposure on the Internet?

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Yes! Your home will appear on REALTOR.com, Zillow, Trulia, Homes.com, RealEstate.com, Aol Real Estate, local real estate brokerage websites that display MLS listings, and all of the major brokerages that feed directly from MLS.

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Does your broker hold the earnest money?

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No. Our broker or agent will be happy to refer you to a third-party escrow officer at a title company or an attorney.

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What if I have questions during the listing period or want to change some information in the listing?

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We are a licensed real estate brokerage and will be happy to answer any question you have. If you want to make a change to your listing including price, description, etc., send us your request in writing via email or our website. The listing will be updated within 24 hours. Please note that the number of changes allowed varies per plan chosen.

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What about a lock box?

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There are several excellent lockboxes on the market and the cost is usually around $25.00. A lockbox is included with a few packages.

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How do I upload photos for my listing?

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Once you decide which package is best for you and submit payment, you will be directed to register as a user and granted access to our customer portal. From here you will begin providing all property information including the ability to upload your property images into our database. The required format for images is .jpg and the minimum size is 800 pixels wide by 600 pixels in height or 600 pixels wide by 800 pixels in height.

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How long will my listing be on MLS?

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Depends on the package of your choice. Our packages vary from Economy 3 months , Basic 6 months, Premium 12 months and VIP Full Service 12 months. If you would like to extend your listing term, please contact our office. An additional fee may apply for extension of an existing listing.

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What if I change my mind and decide to use an agent?

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Selling a home requires time and patience. All appointments, negotiations, and offers will be directly with you. We can provide you with all of the real estate resources from listing to closing; however, if at any time you choose to enlist the help of an agent, we can help you with that, too. We offer a VIP Full Service package that will guide you every step of the way. 

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Does Flat Fee MLS Realty charge the buyer’s agent a fee?

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Yes, True Equity Realtor deducts $400 from the buyer’s agent commission at closing. For example, the commission offered in the MLS to a buyer’s agent would be 2.5% minus $400. It is not an additional fee owed by the seller. If there is no buyer’s agent, there is no buyer’s agent fee due. Please see FAQ question below regarding Title/Closing Agent.

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Can I use what ever Florida Title/Closing Agent I want?

 

Yes. True Equity Realtor was built to save you money in every aspect of your sale, including title insurance. To lower your costs, we use technology to connect to a network of affiliated title/closing agents state-wide. Each in network title/closing agent is generally attorney driven, and guarantees the Minimum Rate established by the Florida Dept. of Insurance for the Owners Policy of Title Insurance - so you’ll save a bundle!

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But we believe in choice, so you’re free to choose any title/closing agent you like.   You agree to pay a sum of $375 at closing to True Equity Realtor for its costs to manually coordinate closing with the title/closing agent regardless of who selects title on the contract.